Burt's Bees x Mikes Hot Honey
Client: Burt's Bees
Category: Digital + Social
Timeline: 1 month (2025)
My Role: Lead Digital Designer
This launch brought together two iconic, fan-obsessed brands — Burt’s Bees and Mike’s Hot Honey — for our first-ever sweet & spicy lip balm. The collab tapped into the explosive “swicy” trend across food and beauty, and united both brands through bees, bold flavor, and strong founder stories.
As the lead designer on the Electro team, I helped shape the creative strategy, visual world, storytelling moments, and multi-channel design system across social, DTC, TikTok Shop, PR mailers, and campaign assets.
The Challenge
This wasn’t just another flavor drop — it needed to:
Drive relevance with next-gen beauty consumers
Attract new “Taster” households
Generate earned media and cultural conversation
Sell out in 24–48 hours across TikTok Shop and BurtsBees.com (big goals!)
Social Strategy
The “sweet heat” sensorial world
Honey drips + molten textures
Chili-red accents
Sizzling sound cues
Glossy beeswax surfaces
Pop-culture-friendly storytelling
Fun social themes we ideated to drive shareability:
Hot couples
Hot takes
Spicy moments
Drizzles and sizzles
Summer energy
The drop was intentionally timed around Memorial Day Weekend and the start of summer — a huge Mike’s Hot Honey grilling moment.
Multi-Channel Design System
This launch was built for E-com + TikTok Shop, so every design choice needed to funnel back to fast conversion.
TikTok Shop
BurtsBees.com
CRM
Retail paid media
PR Mailer Design
Outcome
Mike’s Hot Honey x Burt’s Bees was designed to surprise, delight, and energize fans across both communities through a bold, culture-forward, limited-edition drop.
This collab — which sold out in hours, drove massive PR lift, spiked site traffic 3x, and brought in 79% new customers to BB.com.